Running isn't just an exercise, it is a passion, and a lifestyle choice.
For the uninitiated, running can be a lonely, solitary existence. For those in the know, it is about passion for the sport, pride in our achievements and a supportive sense of community spirit.
Matt, Craig and Martin set up Runr in 2016 to form a community so that on your breakfast coffee run or morning train commute, you could identify your fellow runners.
In October 2015, Matt was inspired by conversations he had had with the running community and while on a train he felt there was a gap for a lifestyle brand where people could be identifiable as runners. He felt it would be a great way to pass the time, talk about runs, and what drives them to lace up and go.